Applying segmentation to the customer experience is good, but truly personalizing experiences is better! Personalization goes beyond demographics to tailor interactions based on an individual's profile, past behavior, and current situation, resulting in an optimized customer experience.
So which is your company currently doing, segmentation or personalization?
Fill out the form to the left to download the checklist and understand if you are really personalizing your customer experiences or if you're stuck in segmentation mode.
Once you've completed the checklist, you'll be able to determine your best course of action for moving forward.