Jake & Janine: Mapping Customer Journeys from Multiple Perspectives

Jake & Janine: Mapping Customer Journeys from Multiple Perspectives
Infographic
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Over 60% of journeys are only mapped from the perspective of one customer. But consumers don’t have the same goals or preferences, and they interact with your brand differently. It’s crucial to understand how their needs, expectations, and behaviors can influence their perception of the experience you provide.

View the full-sized infographic and see the journeys of Jake and Janine – they started with the same goal, but their journeys look almost nothing alike.

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