It's surprising. Companies still struggle to understand and meet customer requirements. And as a result, more than 65% of new product introductions fail despite enormous investments in market research, surveys, and interviews. This is one of the many compelling reasons survival-minded companies are fast-tracking "voice of the customer" (VOC) initiatives.
Complete the form to download “Voice of the Consumer” and you'll learn how VOC programs center on gathering, understanding, and applying customers’ feedback, opinions, and perceptions. It’s no surprise that, when executed properly, VOC programs have a profound impact on a company’s marketplace success.