The State of the Mobile Customer Experience

The State of the Mobile Customer Experience
Astute Market Trends Brief

For most consumers, mobile devices have become the "first screen," with growth outstripping all other forms of media. The move to mobile represents a seismic shift for the customer experience, and many companies are struggling with the transition.

In this Market Trends Report Brief, we study this issue from three angles: how consumers are approaching mobile, what mobile means for CX now and in the future, and how companies are responding.

Read the brief to understand the current state of mobile CX, and create a plan of action for your brand.

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