When it comes to social media, it’s easy to get distracted by the “cool new thing,” but successful brands always remember to keep the customer at the center of their focus. They look for technology advances that enable better engagement and service.
Click the image to view the full-sized infographic and learn about the 6 trends we believe will help you build customer loyalty.
While most social media predictions give you a rundown of all the cutting-edge technology on the horizon, they don’t help you understand how to use those advances to create better customer relationships. One-to-one engagement is social’s most powerful feature, and you should be wary of following any new trend that doesn’t help you enhance it.
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