How to Build a CX Business Case for the Future

How to Build a CX Business Case for the Future
An Astute eBook
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Every CX initiative needs a strong business case. A successful case may not always lead to a "yes" answer right away, but it does position your leadership team to make thoughtful investment decisions based on the informed analysis you provide.

In this eBook, we outline key steps to creating a solid CX business case, including:

  • Understanding your audience
  • Building the fundamentals of the case
  • Crunching the numbers
  • Presenting to stakeholders
  • Reaching a decision


Armed with the instructions in this eBook, you'll be set up for business case success.



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