Effective customer journey mapping can only happen when you truly empathize with your customers. Use this Customer Empathy Worksheet to deepen your connection to the thoughts and feelings of your target customers. You can use this tool on its own, or as part of a customer journey mapping session.
Download this resource and access a printable Customer Empathy Worksheet, as well as a completed worksheet to use as an example. After completing a worksheet for each customer persona, you will be much more prepared to map their journeys effectively.