In order to succeed, CPG companies must meet the demands of two distinct groups—consumers and retailers—but the line is becoming increasingly blurred. That’s why adapting to today’s rapidly shifting landscape can pose a significant challenge.
In this whitepaper, we take a close look at five recent trends in the CPG market:
- Subscription boxes and meal-kit delivery services
- Allergen-related product recalls
- Applications of big data
- Proactive customer journeys
- Mobile e-commerce
Fill out the form to download “C” Is for Consumer: 5 Customer-Focused Trends in the CPG Industry and learn the effect these changes could have on your company and best practices for addressing them.
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