Not If, But When: Preparing for a Brand Crisis

Not If, But When: Preparing for a Brand Crisis
an Astute benchmark report
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In today's business climate, the only certainty isn't whether your company will experience a brand crisis, but when. Astute recently surveyed our enterprise customers and found many respondents do in fact feel "very prepared" for a crisis, but the majority also have multiple safeguards in place to address issues as they arise.
In this industry benchmark report, we'll explore how business leaders are preparing and responding to various brand crises by discussing:
  • What kinds of threats are most prevalent
  • Benchmark trends for the brand crisis landscape
  • Best practices to prepare and protect your organization


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