Consumer expectations for cars have shifted from affordability, to safety, to status symbol. And now they’ve shifted again: Millennials don’t just want a car—they want mobility. But what does that mean for the auto industry? Most customers still want the convenience and freedom that comes with owning their own cars. They just want those cars to fit seamlessly into their flexible, connected, technology-driven lives.
Fill out the form to download “The Death of the Owner’s Manual and Other Upheavals in the Auto Industry,” and learn how car companies are adapting by using cutting edge technology in three key areas:
1. The Death of the Owner’s Manual
2. The Reality of Virtually Buying a Car
3. A Complete Transportation Experience