Despite the growth of e-commerce over the years, even today's most digitally-savvy consumers adhere to an instant-gratification mindset; purchasing their must-have products at a nearby store instead of waiting for delivery can help them get what they need faster and more efficiently.
But if these consumers can't find your products, they'll usually purchase a different brand – or they might not even make a purchase at all.
That's where product location technology comes in. These tools help your customers find and the products they're looking for at the location that's most convenient for them, so you can ensure better better revenue for your brand and a better experience for your omnichannel shoppers.
See four reasons why a product locator might be the key to unlocking a better omnichannel experience for your customers.
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