Customer expectations for frictionless and convenient experiences only continue to grow. However, most large organizations are struggling to keep up.
As organizations try to adapt to these evolving expectations, they must have a clear internal alignment and a strong customer-centric foundation on which to build their efforts. At the same time, according to Gartner, “As executive leaders seek to enhance CX, they must develop capabilities to build a deep understanding of customer wants and needs.”1
For more insights to guide your organization to customer-centricity, fill out the form below for complimentary access to the report by Gartner.
1Source: Gartner, Adopt a Customer-Centric Approach to Drive Customer Experience, Beth Coppinger, Jason Daigler, Michael Chiu, Simon Bailey, 28 December 2020.
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