Top brands like Adobe, Dell and Comcast inject their Astute (formerly iperceptions) digital Voice of the Customer data into Adobe Analytics and create segments to understand why their customers behave the way they do.
Astute's integration with Adobe Analytics allows you to:
Get clarity on customers' sessions by understanding their wants and needs.
Verify that marketing campaigns are attracting the right customers based on their intent, consideration stage and other characteristics.
Discover why customers aren't converting, in their own words.