Media Client Achieved a 500% ROI with Web Analytics and VoC

Media Client Achieved a 500% ROI with Web Analytics and VoC
Case Study
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A large media client increased the sales of premium articles by 500% by integrating Astute VoC (formerly iperceptions) with their web analytics tool.
 
In this case study you will learn how to:
 
  • Understand the underlying reasons behind poor conversion rates using Voice of the Customer survey data.
  • Understand the complete customer experience by combining behavioral and attitudinal data.


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