This computer electronics eCommerce client was looking for a way to measure the voice of their customers consistently around the world.
They turned to Astute (formerly iperceptions) for a side-by-side comparison and assessment of cultural preferences, as well as easily comparable key performance indicators (KPIs) across different business units.
In this case study you will learn:
How the client saved $15M in support costs
How to understand the customers' key purchase drivers