eCommerce Client Improved On-site Conversion

eCommerce Client Improved On-site Conversion
Case Study
This computer electronics eCommerce client was looking for a way to measure the voice of their customers consistently around the world.
They turned to Astute (formerly iperceptions) for a side-by-side comparison and assessment of cultural preferences, as well as easily comparable key performance indicators (KPIs) across different business units.
In this case study you will learn:
  • How the client saved $15M in support costs
  • How to understand the customers' key purchase drivers
  • How to identify reasons for cart abandonment

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