Researching, test driving, applying for financing or credit, getting your car serviced – the customer journey is packed with critical experiences. Each interaction between you and a customer can impact how likely they will buy from you today, and stay loyal to your brand long-term.
This solution guide shows you some of the ways Astute (formerly iperceptions) can help brands and dealers in the Automotive industry with Voice of the Customer insights.
In this brochure, you will learn about:
Engaging your customers on all your touchpoints and getting targeted feedback about their experiences with your brand.
Leveraging integrations between customer feedback data and web analytics, session replay, and CRM data to uncover why prospects interact with your brand the way they do.
Measuring the dealership experience in real-time with closed-loop feedback.