Direct from Consumers: New Insights into Channel Preferences

Direct from Consumers: New Insights into Channel Preferences
Astute & C3i Solutions Research Report
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In the world of consumer brands, we hear about changing consumer preferences, the emergence of new contact channels, and the rising popularity of mobile. But many aspects of interacting with customers have fundamentally remained the same.

To find more about how consumers really feel, Astute Global and C3i Solutions partnered up to find out:

  • How consumers research brands when they have questions
  • How consumers prefer to contact brands when they have a question or complaint

This report dives into our findings from these surveys. Download the report to learn what's changed about interacting with customers, and what hasn't.


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